How Animated Technologies Creates Bespoke Characters for Your Animations
In the world of digital marketing, standing out is more important than ever. At Animated Technologies, we specialise in crafting unique, bespoke characters for your animation videos that do more than just tell your story—they embody your brand.
Here's how we create characters that align perfectly with your brand identity and help you connect with your audience on a deeper level.
Understanding Your Brand
The journey begins with understanding you. We delve into the essence of your brand—your values, mission, and target audience. By comprehensively analysing your brand's personality, we ensure that every character we create is a true reflection of who you are. This initial step is crucial as it allows us to craft characters that resonate with your audience and convey your message effectively.
Conceptualisation and Design
Once we have a clear understanding of your brand, our talented team get to work. Our Art Director Meg, starts with rough sketches, exploring various styles and ideas that could represent your brand. Whether you prefer a sleek, modern look or a fun, quirky style, she tailors her designs to match your vision. We involve you in the process, regularly meeting and welcoming your feedback to ensure the characters align perfectly with your brand’s aesthetics.
Initial concept sketches
Bringing Characters to Life
With the design finalised, we move to the animation phase. Here, our animators breathe life into the characters, giving them movements and expressions that make them engaging and relatable. Our team ensure that every character’s gesture and blink is meticulously crafted to captivate your audience.
Second stage character development
Aligning with Your Marketing Strategy
Creating characters that look good is only part of the equation. We ensure that these characters align seamlessly with your broader marketing strategy. Whether they are starring in explainer videos, advertisements, or social media campaigns, our characters are designed to enhance your brand’s narrative and drive engagement. We focus on creating a consistent and cohesive brand image that reinforces your message across all platforms.
Third stage character development
The Sales Advantage
Bespoke characters offer a unique sales advantage. They create a memorable brand image, foster emotional connections with your audience, and make your marketing materials more engaging. In a crowded market, having a distinctive character associated with your brand can significantly boost brand recall and customer loyalty. A statistic from Lemonlight states "Brands that use bespoke characters in their marketing see a 70% increase in brand recognition and a 50% boost in customer engagement compared to those that don't."
At Animated Technologies, we are passionate about helping you stand out. Our bespoke character creation is more than just animation—it’s about crafting a unique identity that represents your brand and its values.
By choosing Animated Technologies, you’re working with a company dedicated to elevating your brand through creativity. Let us help you make a lasting impression with characters that truly represent you.
Ready to bring your brand to life? Head to our pricing page today and let’s boost your brand's identity together.
