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The Challenge
Centrica Energy Storage has a complex network of systems that are currently undergoing a transformation. As with many complex, technical products, explaining this to the public and government stakeholders can be a challenge. Furthermore as a project concerning Britain’s transition to green power, it is of vital importance that this communication is clear to ensure continued support for the project.
The solution
We worked closely with the technical team at Centrica Energy Storage, to understand their technical requirements, translating that into easy to digest content for the general public and government stakeholders. We supplied them with a highly polished full length animation, written to be split into sections that can be published and shared over multiple channels including social media and internal networks. We then utilised the 3D models created for the animation and optimised them into an augmented reality app, to showcase and highlight further details about the new infrastructure. This gave Centrica’s key stakeholders multiple touch points to engage with the project.